{"id":3401,"date":"2024-07-27T20:04:40","date_gmt":"2024-07-27T18:04:40","guid":{"rendered":"https:\/\/oliver.koenigstedt.at\/?post_type=portfolio&#038;p=3401"},"modified":"2024-07-27T23:34:40","modified_gmt":"2024-07-27T21:34:40","slug":"xocoatl","status":"publish","type":"portfolio","link":"https:\/\/oliver.koenigstedt.at\/index.php\/portfolio\/xocoatl\/","title":{"rendered":"Xocoatl"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3401\" class=\"elementor elementor-3401\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59d3f3e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"59d3f3e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be670d1\" data-id=\"be670d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fafe63d elementor-widget elementor-widget-image\" data-id=\"fafe63d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_01.webp\" class=\"attachment-full size-full wp-image-3402\" alt=\"\" srcset=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_01.webp 2560w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_01-300x169.webp 300w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_01-1024x576.webp 1024w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_01-768x432.webp 768w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_01-1536x865.webp 1536w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_01-2048x1153.webp 2048w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_01-500x281.webp 500w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_01-800x450.webp 800w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_01-1280x721.webp 1280w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_01-1920x1081.webp 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc8089e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"dc8089e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-928c054\" data-id=\"928c054\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7196f27 elementor-widget elementor-widget-spacer\" data-id=\"7196f27\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2decb81 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2decb81\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-edfab7b\" data-id=\"edfab7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb4168f elementor-widget elementor-widget-text-editor\" data-id=\"bb4168f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">KUND:IN<\/span><\/p><p>Xocoatl &#8211; Studienprojekt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e51f756\" data-id=\"e51f756\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7fe3bf elementor-widget elementor-widget-text-editor\" data-id=\"a7fe3bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">ZEITRAUM<\/span><\/p><p>01\/2024 &#8211; 03\/2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a68453c\" data-id=\"a68453c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31253c6 elementor-widget elementor-widget-text-editor\" data-id=\"31253c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">AUFGABENGEBIETE<\/span><\/p><p>Branding \/ Packaging \/ Web<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dae402 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"7dae402\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d2f0320\" data-id=\"d2f0320\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05d2fc6 elementor-widget elementor-widget-text-editor\" data-id=\"05d2fc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Mission<\/span><\/p><p>Es wurde eine visuelle Identit\u00e4t f\u00fcr Xocoatl, den Kakao der Azteken, erstellt. Das Ziel bestand darin, das simple Getr\u00e4nk, welches aus wenigen Zutaten besteht, in die Regalreihen von heute zu holen und somit die Zielgruppe effektiv zu erschlie\u00dfen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4102272\" data-id=\"4102272\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bce219f elementor-widget elementor-widget-text-editor\" data-id=\"bce219f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Umsetzung<\/span><\/p><p>Um dies zu erreichen wurde eine Designsprache entwickelt, die Authentizit\u00e4t, St\u00e4rke und Qualit\u00e4t, gleichzeitig aber auch Nachhaltigkeit, Transparenz und Fairness vermittelt. Zudem ist es gestalterisch gelungen, Tradition und Moderne zu vereinen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0f35a1e\" data-id=\"0f35a1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78fc6b9 elementor-widget elementor-widget-text-editor\" data-id=\"78fc6b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Ergebnis<\/span><\/p><p>Neben eines umfassenden Brandings inklusive Logo, Illustrationen, Farben, Schriften und Bildern wurde eine Produktverpackung, eine Website und ein T-Shirt gestaltet. Im letzten Schritt wurden alle Assets in einem Brand-Guide zusammengetragen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a96e0f7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a96e0f7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a77ab4\" data-id=\"5a77ab4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c6868e elementor-widget elementor-widget-spacer\" data-id=\"9c6868e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3ea4f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"d3ea4f3\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7f31f4\" data-id=\"e7f31f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92a41b4 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"92a41b4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-3401 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"92a41b4\" data-elementor-lightbox-title=\"Xo_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwNSwidXJsIjoiaHR0cHM6XC9cL29saXZlci5rb2VuaWdzdGVkdC5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDdcL1hvXzEud2VicCIsInNsaWRlc2hvdyI6IjkyYTQxYjQifQ%3D%3D\" href='https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1.webp'><img decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1.webp\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-3405\" srcset=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1.webp 2339w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1-300x212.webp 300w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1-1024x724.webp 1024w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1-768x543.webp 768w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1-1536x1086.webp 1536w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1-2048x1448.webp 2048w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1-500x354.webp 500w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1-800x566.webp 800w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1-1280x905.webp 1280w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_1-1920x1358.webp 1920w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3405'>\n\t\t\t\tMoodboard\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"92a41b4\" data-elementor-lightbox-title=\"Xo_2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwNiwidXJsIjoiaHR0cHM6XC9cL29saXZlci5rb2VuaWdzdGVkdC5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDdcL1hvXzIud2VicCIsInNsaWRlc2hvdyI6IjkyYTQxYjQifQ%3D%3D\" href='https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2.webp'><img decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2.webp\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-3406\" srcset=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2.webp 2339w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2-300x212.webp 300w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2-1024x724.webp 1024w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2-768x543.webp 768w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2-1536x1086.webp 1536w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2-2048x1448.webp 2048w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2-500x354.webp 500w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2-800x566.webp 800w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2-1280x905.webp 1280w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_2-1920x1358.webp 1920w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3406'>\n\t\t\t\tWerte\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"92a41b4\" data-elementor-lightbox-title=\"Xo_3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwNywidXJsIjoiaHR0cHM6XC9cL29saXZlci5rb2VuaWdzdGVkdC5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDdcL1hvXzMud2VicCIsInNsaWRlc2hvdyI6IjkyYTQxYjQifQ%3D%3D\" href='https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3.webp'><img loading=\"lazy\" decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3.webp\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-3407\" srcset=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3.webp 2339w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3-300x212.webp 300w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3-1024x724.webp 1024w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3-768x543.webp 768w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3-1536x1086.webp 1536w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3-2048x1448.webp 2048w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3-500x354.webp 500w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3-800x566.webp 800w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3-1280x905.webp 1280w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_3-1920x1358.webp 1920w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3407'>\n\t\t\t\tLogo\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"92a41b4\" data-elementor-lightbox-title=\"Xo_4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwOCwidXJsIjoiaHR0cHM6XC9cL29saXZlci5rb2VuaWdzdGVkdC5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDdcL1hvXzQud2VicCIsInNsaWRlc2hvdyI6IjkyYTQxYjQifQ%3D%3D\" href='https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4.webp'><img loading=\"lazy\" decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4.webp\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-3408\" srcset=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4.webp 2339w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4-300x212.webp 300w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4-1024x724.webp 1024w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4-768x543.webp 768w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4-1536x1086.webp 1536w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4-2048x1448.webp 2048w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4-500x354.webp 500w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4-800x566.webp 800w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4-1280x905.webp 1280w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_4-1920x1358.webp 1920w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3408'>\n\t\t\t\tFarben &#038; Schriften\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"92a41b4\" data-elementor-lightbox-title=\"Xo_5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwOSwidXJsIjoiaHR0cHM6XC9cL29saXZlci5rb2VuaWdzdGVkdC5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDdcL1hvXzUud2VicCIsInNsaWRlc2hvdyI6IjkyYTQxYjQifQ%3D%3D\" href='https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5.webp'><img loading=\"lazy\" decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5.webp\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-3409\" srcset=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5.webp 2339w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5-300x212.webp 300w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5-1024x724.webp 1024w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5-768x543.webp 768w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5-1536x1086.webp 1536w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5-2048x1448.webp 2048w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5-500x354.webp 500w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5-800x566.webp 800w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5-1280x905.webp 1280w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_5-1920x1358.webp 1920w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3409'>\n\t\t\t\tVerpackung 1\/2\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"92a41b4\" data-elementor-lightbox-title=\"Xo_6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQxMCwidXJsIjoiaHR0cHM6XC9cL29saXZlci5rb2VuaWdzdGVkdC5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDdcL1hvXzYud2VicCIsInNsaWRlc2hvdyI6IjkyYTQxYjQifQ%3D%3D\" href='https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6.webp'><img loading=\"lazy\" decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6.webp\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-3410\" srcset=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6.webp 2339w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6-300x212.webp 300w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6-1024x724.webp 1024w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6-768x543.webp 768w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6-1536x1086.webp 1536w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6-2048x1448.webp 2048w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6-500x354.webp 500w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6-800x566.webp 800w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6-1280x905.webp 1280w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_6-1920x1358.webp 1920w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3410'>\n\t\t\t\tVerpackung 2\/2\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"92a41b4\" data-elementor-lightbox-title=\"Xo_7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQxMSwidXJsIjoiaHR0cHM6XC9cL29saXZlci5rb2VuaWdzdGVkdC5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDdcL1hvXzcud2VicCIsInNsaWRlc2hvdyI6IjkyYTQxYjQifQ%3D%3D\" href='https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7.webp'><img loading=\"lazy\" decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7.webp\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-3411\" srcset=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7.webp 2339w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7-300x212.webp 300w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7-1024x724.webp 1024w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7-768x543.webp 768w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7-1536x1086.webp 1536w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7-2048x1448.webp 2048w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7-500x354.webp 500w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7-800x566.webp 800w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7-1280x905.webp 1280w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_7-1920x1358.webp 1920w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3411'>\n\t\t\t\tWebsite\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"92a41b4\" data-elementor-lightbox-title=\"Xo_8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQxMiwidXJsIjoiaHR0cHM6XC9cL29saXZlci5rb2VuaWdzdGVkdC5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDdcL1hvXzgud2VicCIsInNsaWRlc2hvdyI6IjkyYTQxYjQifQ%3D%3D\" href='https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8.webp'><img loading=\"lazy\" decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8.webp\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-3412\" srcset=\"https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8.webp 2339w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8-300x212.webp 300w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8-1024x724.webp 1024w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8-768x543.webp 768w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8-1536x1086.webp 1536w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8-2048x1448.webp 2048w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8-500x354.webp 500w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8-800x566.webp 800w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8-1280x905.webp 1280w, https:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xo_8-1920x1358.webp 1920w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3412'>\n\t\t\t\tT-Shirt\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-078ce2b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"078ce2b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acb10b5\" data-id=\"acb10b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c6cae6 elementor-widget elementor-widget-text-editor\" data-id=\"9c6cae6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hier geht&#8217;s zum Brand-Guide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146ec84 elementor-widget__width-auto wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button\" data-id=\"146ec84\" data-element_type=\"widget\" data-widget_type=\"wpr-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\n\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button wpr-button-effect wpr-button-none\" data-text=\"\" href=\"http:\/\/oliver.koenigstedt.at\/wp-content\/uploads\/2024\/07\/Xocoatl_Brand_Guidelines_Koenigstedt.pdf\" target=\"_blank\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text\">Brand-Guide<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-icon\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>KUND:IN Xocoatl &#8211; Studienprojekt ZEITRAUM 01\/2024 &#8211; 03\/2024 AUFGABENGEBIETE Branding \/ Packaging \/ Web Mission Es wurde eine visuelle Identit\u00e4t f\u00fcr Xocoatl, den Kakao der Azteken, erstellt. Das Ziel bestand darin, das simple Getr\u00e4nk, welches aus wenigen Zutaten besteht, in die Regalreihen von heute zu holen und somit die Zielgruppe effektiv zu erschlie\u00dfen. Umsetzung Um dies zu erreichen wurde eine Designsprache entwickelt, die Authentizit\u00e4t, St\u00e4rke und Qualit\u00e4t, gleichzeitig aber auch<\/p>\n<div class=\"post-button\">\n\t\t\t\t   <a href=\"https:\/\/oliver.koenigstedt.at\/index.php\/portfolio\/xocoatl\/\">Read More<\/a>\n\t\t\t\t<\/div>\n","protected":false},"author":1,"featured_media":3402,"menu_order":4,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[],"portfolio_tag":[],"class_list":["post-3401","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xocoatl - Oliver K\u00f6nigstedt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oliver.koenigstedt.at\/index.php\/portfolio\/xocoatl\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xocoatl - Oliver K\u00f6nigstedt\" \/>\n<meta property=\"og:description\" content=\"KUND:IN Xocoatl &#8211; Studienprojekt ZEITRAUM 01\/2024 &#8211; 03\/2024 AUFGABENGEBIETE Branding \/ Packaging \/ Web Mission Es wurde eine visuelle Identit\u00e4t f\u00fcr Xocoatl, den Kakao der Azteken, erstellt. Das Ziel bestand darin, das simple Getr\u00e4nk, welches aus wenigen Zutaten besteht, in die Regalreihen von heute zu holen und somit die Zielgruppe effektiv zu erschlie\u00dfen. 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